Creative Direction
Design
Motion Graphics
Sound Design
Production
Nike Air House
Creative Direction
Design
Motion Graphics
Sound Design
Production
As part of Nike’s Air Max Month celebrations, Pretty–Soon® conceived and produced a seven-level audio-visual experience in Melbourne’s iconic Curtin House. We reinterpreted seven innovative Air Max silhouettes to create new forms of life, taking visitors on a sensory journey that celebrates the endless opportunity of Air.
Watch the recap.
A rarely used service stairwell was transformed into an immersive experience of sight and sound.
Air Max 1/97 Sean Wotherspoon
Air Max 93 OG 'Dusty Cactus'
Air Max 270 Mens Black / Hot Punch
Air Max 270 Womens Ultramarine / Solar Red
Air Max 95 Atmos 'Animal Pack' 2.0
Air Max 180 White / Ultramarine / Solar Red
A graphic feature snakes along the walls of the stairwell, weaving insider references to to the history and stories of each shoe.
Teaser social content alerted fans to Air Max Months events happening in the space, while building hype around critical shoe releases.
From concept to reality in 3 weeks.
Creative Direction
Film
Music & Sound Design
Production
Photography
Specialized:Turbo
Creative Direction
Film
Music & Sound Design
Production
Photography
Pretty–Soon® teamed up with Specialised Bicycle Components to produce a series of videos for Turbo, their insanely fun range of electronic bikes. We gave a Turbo to two talented friends on opposite sides of the globe; Hannah Faith on her daily grind in London, and Fitz Ambro$e on tour in Shanghai. The resulting content films feature unreleased beats from Mo Vibes, Louie Lastic and Montel 2099.
Fitz Ambrose x Shanghai
We gave a Turbo Vado to our talented friend Fitz Ambro$e (Producer, DJ and Entrepreneur) to explore the sights and sounds of Shanghai while on tour.
Hannah Faith x London
The Turbo Como was a perfect fit for London-based Hannah Faith (Art Director, Photographer and DJ), making her daily commute a whole lot more fun.
Watch the 60 second spot, featuring music by Mo Vibes.
Hannah Faith x London featuring music by Louie Lastic
Fitz Ambrose x Shanghai featuring music by Montel 2099
With a deadline only weeks away, we had to move fast. Working over six time zones, we conceived and produced it in three weeks with the help of some very talented friends around the globe.
Creative Direction
Motion Graphics
Sound Design
Music
Production
Puma Thunder:
Social Campaign
Creative Direction
Motion Graphics
Music & Sound Design
Production
An ongoing social media campaign for Thunder, Puma’s bold entry into the ‘dad-shoe’ market. We created a series of otherworldly storms to showcase the unique styling and unapologetic attitude of each release – Spectra, Electric and Desert.

Featuring original music by Ta-ku.
Thunder Electric featuring Studio Gold.
Each release was split over three phases leading up to the drop. Phase Two teased the shoe and called out the launch date.
Thunder Desert featuring Sam Price
16:9 videos were simultaneously developed for use in digital advertising and retail displays.



Thunder Spectra featuring Peter Tomaszewicz
Recent Work
April–July 2018
hello@prettysoon.co
+61 416 066 458
61 Edward St
Perth WA 6000
Australia
Pretty–Soon®