Puma
Thunder
P–S003
Creative Direction
Advertising
Design
Music
Sound Design
Activation
Film
In-store and social campaign for Thunder, Puma’s aggressive new silhouette. A series of otherworldly storms brought to life the unique styling and unapologetic attitude of each release.
(Watch) Thunder Spectra featuring Peter Tomaszewicz
Instagram stories teased the release over three phases, culminating in the drop.
Spectra. Electric. Desert.
Pretty—Soon® collaborated with three 3D artists to give each shoe its own distinct identity.
Thunder Electric featuring Studio Gold.
(Watch) Original music and sound design set the tone for each release.
Thunder Desert featuring Sam Price
(Watch) Thunder Desert in-store