Red Bull Music

Bright Futures

P–S004

Creative Direction

Advertising

Design

Music

Sound Design

Activation

Film

Partnering with Red Bull, Pretty—Soon® created and curated Bright Futures: a new summer music series aimed at college students, combining surreal, future-forward visuals with emerging Australian talent.

(Watch Me)

In colliding the synthetic and natural worlds, 2018’s creative direction explored the bounds between techno-optimism and techno-phobia.

Social media teasers, with original music by Pretty—Soon®.

Live Visuals

We designed a toolkit of mesmerising textures and kinetic typography, giving the VJs the freedom to mix to the vibe of each performance.

New Sounds

We curated a lineup of Australia’s most exciting new music, including rockers Pond, electronic artists Basenji & Kilter & soulful rapper Kaiit.